Has yet another traditional information source forever been changed via the World Wide Web? Specifically, are printed sales magazines becoming obsolete? The following new realities appear to be signaling the death of the sales magazine:
For many these new realities serve as trigger events leading to change. Trends in traditional print media advertising suggest that savvy advertisers have seen the writing on the wall for some time now and are currently in the process or have already moved their advertising dollars elsewhere accordingly.
What does this mean for the future of the printed sales magazine? It means publishers had better come up with something of value in their print publications other than the same sales content (e.g., articles, stories, illustrations) that can be found faster and cheaper elsewhere if they want to maintain and/or grow their subscriber base.
Is the death of the sales magazine (i.e., print magazines) nothing more than hyperbole and/or misinformation circulating around the World Wide Web? You tell me! Where do you get your sales content? I have not subscribed to a printed sales magazine in quite some time and have no plans to do so in the near future for all of the realities listed above.
I would be remiss if I did not point out that in our search for websites offering information about selling we discovered that much of the information we found was outdated and/or inaccurate. The likelihood of encountering low quality information highlights the need for readers to seek out (1) quality (i.e., timely, accurate, complete) information, with (2) qualified interpretation and then (3) apply critical thinking skills to the information being presented.
These three information search and processing activities should not be overlooked in either personal or professional use. When working from misinformation, lack of information and/or…