It’s 9 o’clock the night before your readers are expecting your latest post to arrive in their inboxes, promptly at 9 AM tomorrow, and you find yourself staring at a blank screen. The blinking cursor is a reminder words are waiting, seemingly impatiently, to fill the screen in front of you, and you’re drawing a blank. You have no idea – or maybe too many ideas – about what you’re going to write for tomorrow’s blog post, but all you know is you have to deliver something. The pressure is on, and the clock is ticking away.
Pause for a moment, take a deep breath and know that nearly every single blogger on the internet (including the one writing this post) has been in your position at some point in their journey.
Stress over not knowing what to write, the feeling of dread as a deadline is inching closer and closer, and let’s not forget feeling disorganized and not having it all together. We survived and you will too! Whether you are a lifestyle, craft, small business or even an experienced full-time blogger, sometimes we all find ourselves at a loss of what content to create.
What would happen if you sat down at your computer and instead of staring at a blinking cursor, drawing a blank, you knew exactly what to write, when to write it, and didn’t waste any time second-guessing yourself over it? Dream scenario, right? Completely! However, it’s not as far-fetched as it may at first seem.
Multitudes of people turn that dream into a reality each week by using a Content Calendar. This isn’t a tool reserved for large corporations or professional bloggers who have a team of writing professionals behind them; a content calendar is used by bloggers, writers, small business owners, marketers and more across the globe.
Simple answer: Yes. This is more than a list of ideas tossed around on sticky notes and random pieces of paper, or posts you’d like to write someday. Not to be confused with an editorial calendar which often only highlights monthly or quarterly themes for publication, a content calendar is a compiled list highlighting the topic of your next post, expected post date, working title, any running notes you may have for it, and whatever else information you deem necessary.
These are just a few of the benefits you’ll reap from having a content calendar:
Organize your thoughts, ensure your posts are on-topic and relevant and have one space to track any notes, research links, ideas and even image thoughts you have. A content calendar takes all the scrap pieces of papers, sticky notes scattered about, or random ideas floating in your mind and houses the information in one place.
Eliminate hesitations or questions over what to write about. Late night idea searching and blank pages, be gone! Open your content calendar, scroll down, see what’s next, and get to writing. The cursor won’t know what happened.
Easily group or ungroup your posts. Some bloggers prefer to have monthly…