As a blogger or website owner, you know what happens when Google makes an announcement and how it can adversely impact your site’s rankings. In August of 2016, the big G announced it will begin penalizing websites for “intrusive interstitials” (aka pop-ups) on mobile sites in January of 2017.
Google has stated that sites with too many or aggressive pop-ups on mobile platforms will be penalized in search results. We agree with his sentiment, we’ve long suggested the use of respectful pop-ups that allow for your readers to engage with your content before asking for a subscription. This move by Google is to reduce the number of pop-ups your readers will need to go through when viewing the mobile version of your site. Removal of these pop-ups, whether they be ads or subscription forms, will improve the reader’s experience of your site on a mobile device.
To protect your site and its rankings, FeedBlitz HQ has implemented a code change to accommodate this update from Google. This code change will prevent your pop-ups from appearing at all when your site is in mobile view. (Don’t worry, it won’t affect your pop-ups on a desktop or laptop device!) An automatic update for new pop-ups moving forward, you can take action now to address and update the current pop-ups.
How to Update your Pop-up
To do this you’ll simply need to complete the following steps:
And that’s it! You’ll be in line to protect your site from possible interstitial penalizing by Google.
If not a pop-up though, what else can you do?
Consider adding a subscription form in a sidebar or the footer of your website. These forms will still be present and non-intrusive when viewed in mobile. Another option is to work with a top bar through one of our integrated apps such as SumoMe from AppSumo or OptinMonster. This will place a subscription form bar at the top of your website, and will be in prime view for new readers.
If you have any questions, please don’t hesitate to contact our Support Team via email to firstname.lastname@example.org. You can also chat, check out our Help Forum,…