A retail display is a fixture that is used for displaying products in a well-organized, yet creative manner. Custom retail displays are a step ahead of the standard retail displays and are manufactured according to the needs of your business. With the retail sector growing more competitive with every passing year, it has become imperative for sellers to use eye-catching tactics that translate into a tangible purchase decision.
These displays can take your marketing campaign to a whole new level. However, the best displays are ones that are subtle, and allow the product to talk.
Functions of retail displays
Displays are more than just a vehicle for you to present your product to your customer. They can serve several other purposes such as:
Creating a customer-friendly floor layout
Segregating your products and demarcating different areas for them
Increasing footfall by enhancing the appeal of your retail space
Acting as a salesperson by carrying product literature and other good-to-know details about your brand or product
Types of custom retail displays
The types of displays are only limited to one’s imagination. However, these displays can be divided into a few broad categories. Here are some of the types of displays commonly used in the retail sector:
Merchandise and accessory displays: These are used for displaying apparel, footwear, accessories, and other merchandise. They can be manufactured using different materials such as acrylic, glass, plastics, wood, and even metal.
Grocery displays: This category would comprise fruit and vegetable baskets, bread racks, bakery cases, and modular free-standing displays. They help your perishable food items grab the attention of consumers almost instantly and facilitate rapid sales.
Stationery displays: From CDs and books to writing instruments to files and folders, this particular class of displays can be used for adding a touch of elegance to any stationery store. There are several different materials used in the manufacture of such displays.
Electronic displays: The burgeoning electronics market requires high-tech displays. Such custom retail store are typically used for showcasing televisions, iPads, mobile phones, and other electronic items.
General retail displays: In addition to the categories mentioned above, there is a myriad of merchandise that is displayed using various solutions. They could be used for displaying promotional posters, mall signs, brochure holders, visiting card drop-boxes, and so on.
Regardless of the display solution that you choose, it is important to ensure that only the best quality materials are used in the custom retail store fixtures. A shabby looking fixture could lower the brand value and perception of your product. Besides the quality factor, the cost factor of custom retail displays needs to be taken into consideration too. Procuring displays at competitive rates helps you add to your overall profitability.