As the Presidential election comes closer and closer, shifts in campaign strategies are becoming obvious. Even though Election Day is 6 months away, edits to campaign slogans and messages are being altered.
Slogans and messages are the center and focal point of political campaigns. In the 2008 Presidential campaign, many can still re-call the central messages of both Democratic and Republic parties. President Obama’s was “Change” and Senator McCain’s was “Country First” and “experience.” These slogans were the focal point of all of their marketing efforts. For that reason, slogans tend to be short, simple, and to the point.
However, coming up with one word that embodies your entire campaign and message can be difficult. Also, with the large amounts of political advertisements and messages, how can you be certain that the potential voters are going to be receptive to your message?
Memorable political advertisements and messages typically have the following in common:
- Incorporates emotion
- Patriotic spirit (America first)
- Progress (economy, jobs, health reform, etc.)
Although there is no one cookie cutter strategy in developing your campaign message, you need to be certain that you or your politician has that unique characteristic that defines them.
The challenge with developing a message that is receptive to everyone is that voters on both sides already have a painted picture of what kind of candidate you are. For Democratic politicians, they’re socialists, too liberal, progressive, diverse, but aren’t decisive. While on the other side, Republicans are greedy, religious, conservative in their morals, but decisive. These generalizations are instilled deeply in the minds of both parties that it makes it difficult to create a message that both parties will respond favorably to.
So, what’s the solution?
Most candidates, if not all of them, cater and craft their campaigns to reach out to their political parties. (Democrats targeting democrats, republicans targeting republicans) Sounds like common sense, but if your message doesn’t align with their ideals and their beliefs, you potentially lose a lot of votes and a lot of support from your own party.
When crafting political messages and political speeches, politicians and their staff have to make sure their messages have an authentic sense of purpose and sincerity. When a politician speaks, if they’re able to make the viewer feel as if they’re speaking directly to them, then that’s a success.
How can a political campaign make a lasting impression?
Supplement your speeches and your messages with print advertisements and marketing efforts. How do people easily recall President Obama’s and Senator McCain’s messages? Through their advertisements! As the race came closer to Election Day, thousands of banners, ads, shirts, lawn signs, and billboards were covered in their political messages. This year’s presidential campaign will probably be just the…