Generating a side income selling digital products is one of the greatest steps in your journey as a blogger or content marketer. You’re ready to get in the game after hearing from others how awesome it is to have this self-sustaining source of income that practically runs itself. And so you put together a few offerings, maybe a checklist, a How To PDF, or even an ecourse, and start dreaming of what you’ll do with the extra income boost.
Fast forward a few months and you’re tied to your computer, sending one-off emails about products, crafting new sales emails, following up with customers to see if they would be interested in another product, manually tracking which subscribers have or have not made a purchase, and that’s a short list of possible tasks, at best. You’re then doing all of this while trying to develope new products to turn around, promote, and sell.
The self-sustaining income generator you once believed would change your life, has become a monster, consuming your time and attention.
To complicate things even more, sometimes sales are hopping as if it were Black Friday at Bed, Bath and Beyond and sometimes they’re as quiet and desolate as a lone cactus in the Arizona desert. You start to wonder “What is up with this endless cycle of hustle, hustle, hustle? Where’s the flow part? How do other online entrepreneurs make it look so easy? What am I missing?!”
The self-sustaining and automated part of the cycle is what’s missing. Other bloggers or content marketers don’t necessarily have it easier; it’s where they have invested their time and effort.
Automation begins with your email marketing strategy. If you take the time to craft funnels, create tagging options and thoughtfully plan out your follow-up process once, you’ll need only minor edits and adjustments along the way. The key here is planning. Not only have you created the customer journey for one product, you’ve created a system for your next.
Added Bonus: Your time will free itself up as things start to take care of themselves.
Add customers to a follow-up email funnel to ask how they are enjoying the purchase, offer a discount on their next purchase, and / or ask for a review. This funnel reinforces the customer experience with you, encouraging future purchases.
Include your Etsy or Shopify accounts in your email template. Every FeedBlitz email template is configured to feature your most recent products in either online shop. This is a great way to keep subscribers informed of what is available, without having to manually send separate emails.